Oklahoma’s senior quarterback will not start his final regular-season game this coming weekend at home against West Virginia after making a lewd gesture toward the Kansas bench last week. Sooners’ coach Lincoln Riley made the announcement on Monday and stripped Mayfield of his captain status for the game.

The pivot finished fourth in the 2015 Heisman balloting and third last season while this year he has played well enough to be considered as the leader in this year’s race for the prestigious trophy.

Kansas’ team captains did not shake hands with Mayfield before Saturday’s game. After getting slighted, Mayfield jawed with the Jayhawks and some fans seated behind the Oklahoma bench. Later in the game, cameras caught hi, grabbing at his junk while cursing the Kansas sideline from his own bench.

The Sooners would go on to win the game 41-3 with Mayfield apologizing afterwards. Mayfield has a track record of doing stupid things that annoy opponents. This season, he planted an OU flag at midfield at Ohio State following a 31-16 victory. In another instance, he told Baylor players he was their daddy and he was going to spank them before a 49-41 Oklahoma win.

Some opponents have even replicated his antics, like when an Iowa State player imbedded an Iowa flag at the 50-yard line of Owen Field after the Cyclones defeated the Sooners this year.

Kansas coach David Beaty apologized on Monday for himself, his captains and Jayhawks fans and had spoken to coach Riley. Beaty said he was unaware that his captains were not going to shake hands and that he knows his players, like Mayfield, are passionate and competitive, but they needed to make a better decision.

The Jayhawks coach says he holds no ill will towards Mayfield who he called a “phenomenal football player” and a “great competitor.”

In Mayfield’s place, on Saturday, will be Kyler Murray who has passed for 307 yards and rushed for 62 in limited action this year.

Unfortunately for Mayfield, who is eligible for next year’s NFL draft, his antics could cost him big time.